In short, it’s not about what the visitor could do. It’s about what the visitor should do.

Conversion is to get your visitors to do what you want them to do on a landing page or web site. It could be that the visitor should register, download an application or purchasing a service. It seems obvious, and if you are a site owner, this is of course extremely important. What goals do you want your visitor to achieve on your site?

If you, for example, have a newsletter that you make money on by having ads in it, it is essential that as many as possible sign up to the newsletter. If you have an online store, it is even more evident because the revenues are directly related to the conversion. Conversion rate is the percentage of visitors that convert.

Your company can increase their conversion rate by looking at three factors:

  • Web Design (look at what you have, don’t do a complete redesign)
  • Web Analytics
  • Usabilty

If you look at how different types of customers are using your site based on these factors and follow up with testing, you have a great chance to increase your conversion rates. The important thing is that you test your site and see how all three factors work together.

We don’t care so much about number of visitors when we talk conversion. It’s not wrong to know where a visitor is, but number of visitors and actual revenue is not the same.

Having a good conversion rate is the foundation of high sales volume. Increasing your conversion rates is absolutely crucial.

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